![]() This one product changed the world and opened up an entirely new segment of products. ![]() They were initially designed to be a replacement for paper in the office and the first company to take E INK devices into a different direction was Sony, with their DPT-S1, that was released in 2014. The Forma and Kobo Aura One are their flagship models and aimed at demanding users who want the the very best.ĭigital note taking devices, or e-notes are primarily aimed at professional business users, students and designers. Over the past four years, Kobo has issued some premium e-readers that cost over $200 and range upwards to $350, depending on storage. The Kobo Clara HD, Kobo Libra H2O and Glo HD are good examples. Midlevel devices often had better resolution and industrial build quality and had features such as being waterproof. ![]() Entry level devices such as Nia and Touch 2.0 were cheap and cheerful, aimed at people who were new to reading ebooks and did not want to spend over $100. They have always put a priority on consumers and various e-readers hit different price points to cater to different demographics. Kobo first started developing e-readers in 2010 and have released 16 different E INK devices over the years. This allows customers to play around with the units before they buy them, this is something that Amazon has not really been able to solve, outside of the US, with their small footprint of bookstores. The company has done a very good job over the years with international expansion and selling their devices in a retail setting. Kobo is the global number two player in the e-Reader industry.
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